Why OR Direct®?

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Surgical technology is changing rapidly and becoming more complex

From robots to microsurgery to AI to augmented reality, tech is getting better and more complicated. FDA now okays twice as many new products each month as it did 10 years ago. It can be overwhelming.

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Keeping up is harder than ever

Increased patient loads and increased paperwork leave less time for new product evaluation. Many facilities no longer allow sales calls on site. And some managers avoid exhibit halls due to infection risk.

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Our platform makes evaluating new products much easier and safer…

OR Direct®’s proprietary video meeting software allows technology experts to demonstrate relevant products rapidly and thoroughly.

You take the meetings when it’s convenient for you—lunchtime, before office hours, after work—and where it’s convenient—your home office, a coffee shop, a hotel lobby.

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…And rewarding

For the first time ever, when evaluating new products facility managers can get reimbursed for the fair market value of their time.

  • This was great! I love that you brought the reverse trade show concept to video. Brilliant idea!

    Mary Meier-Mathias RN, BSN, CNOR

    CEO, Northern Ohio Surgery Center, Mayfield Heights, OH

  • I think it’s incredibly effective. It’s a really smart product you guys have put together. It’s genius actually.

    Scott Benko

    Administrator, Virginia Beach Ambulatory Surgery Center

  • It was very valuable time, great vendors, great content. One of the products I saw blew me out of the water!

    Lydia Casteel, MSN, BSN

    Director of Nursing, Surgical Services, Wellstar Paulding Medical Center, Hiram, GA

  • I loved it. The vendors really have to hone their pitch, to include only the important things that someone in your role is going to think about or look for. There was a little chit-chat, but not much. It was a good use of everyone’s time.

    Jennifer Misajet, MHA, RN, CNOR, CSSM

    VP Operations, MercyOne Des Moines MC, Des Moines, IA

  • I found it very helpful to hear from these vendors. When you don't get out to conferences to see these people, this is a great way to see what is out there!

    Jill Roach MBA, BSN, RN

    Vice President of Nursing & Clinical Services, Orthopaedic Hospital of Wisconsin

  • A lot of reps are very passionate about what they believe in. They want to tell you all about it, but sometimes they don't know when to stop. I’m very busy and my time is valuable to me, so I liked the fact that these presentations were timed. They had to be short and sweet, they had to get to the point.

    Julie Mobley, RN

    Surgery Team Leader, Ascension St. John Medical Center, Tulsa, OK

  • I really enjoyed this, it is definitely a way to get some exposure to some things that you didn't really know was out there. And quick hitting to kind of be able to catch people from all different areas of the country and and and see what they have to offer that could help us.

    Corey Hollmann, RN, MSN, MBA-HCA, CSSM, CNOR

    Administrator and Director of Nursing, Complete Surgery Mesquite, Houston, TX

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