Why OR Direct®?
Access to facility decision makers is at an all-time low
Thanks to increased patient loads and administrative burdens, facility managers have minimal time to evaluate new products. Thanks to infection concerns, many facilities have shut down in-person sales calls.
Traditional exhibit halls are declining
Trade-show attendance has dropped to less than half of pre-Covid levels. Decision makers who aren’t present have no chance to walk exhibit halls. Even before Covid, exhibit halls were ineffective for new customer prospecting. Attendees have just a few hours to tour halls several football fields wide. Many only visit the booths where they are already customers. Only a tiny number of booth visitors are prospects, much less well-qualified prospects.
OR Direct® meetings are just better
- You only meet well-qualified prospects: You get to prescreen potential customers to eliminate unproductive meetings.
- You are well prepared: Know precisely with whom you are meeting and when, so you can do your homework for each facility executive.
- Meetings are intimate and productive: OR Direct® panelists are relaxed and reflective, with up to 15 minutes of discussion time. They say they feel less pressured as well, meaning less defensive listening.
- You save big money: It’s relatively rare to encounter qualified new prospects in the exhibit hall setting. You’ll meet plenty of them with OR Direct®, at about 1/5 the cost per customer.
